Original research article
Measuring Consumers’ Preferences for Traditional and Innovative Pork Products
2017, 82 (2) p. 137-141
Zein Kallas, Meta Čandek-Potokar, Urška Tomažin, Carolina Pugliese, Chiara Aquilani, José Maria Gil
Abstract
In this research we proposed an integrated methodological approach to measure the “real” consumers’ preference towards new Traditional (TPP) and Innovative Pork Products (ITPP) from three untapped pig breeds in Spain (Porc Negre), Italy (Cinta Senese) and Slovenia (Krškopolje). We first analyse consumers’ perception towards the traditional concept in pork products. Results showed high preference heterogeneity amongst countries. After the eating experience, the expected preferences were affected significantly in particular in Italy and Slovenia. The likelihood to purchase the innovative pork products increased as well.
Keywords
consumers’ preference, consumers’ acceptance, pork products.
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