The national ecological production is highly export orientated. The development of the inner market is a very slow process the reasons for which are incomplete knowledge, limited solvent demand, wrong approach and limited purchase possibilities. In the supply of the few organic stores we can only find about 10% organic food which is compensated by the wide choice. Organic foods aren´t able to get into supermarkets because of the limited goods provision and the high production costs, low supply characterises them, their attract is due to their special quality and traditionality. The development tendency of the organic market in Hungary moves in the direction of home delivery service and local market, these enterprises reach considerable initial success and their further development can be expected. Eco-tourism means possibilities in opening eco-restaurants and hotels where organic meals are served.

organic food; sales channel; consumer behaviour; special expectations; high demand

Published by University of Zagreb, Faculty of Agriculture, Zagreb, CROATIA
Sponsored by Ministry Science and Education of the Republic of Croatia