Due to favourable agrometeorological and pedological conditions, Dubrovnik-Neretva County (DNC) has all the prerequisites for diversified agricultural production in line with the requirements of the county market. The available statistical data analysis (2015-2020) indicated the diversification and self-sufficiency of agricultural production in terms of meeting the requirements of average consumption of DNC (2016 to 2018). The structure of the production (2016-2018) indicates insufficient product diversification; on average 75% of agricultural production of DNC in the observed period refers to mandarins and watermelons. The structure of fruit production by groups shows that the production of southern fruits (citrus fruits)1 statistically satisfies consumption in the county, while the greatest lack of required quantities is indicated in the category of stone fruit (32.14%), apples (32.14%) and pears (5.76%). The analysis of the structure of vegetable production shows that fruiting and leafy vegetables are produced in satisfactory quantities, while the greatest shortage is indicated in potatoes (12.29%) and root vegetables (13.65%). With a proper analysis of market needs, improvement and diversification of agricultural production in agricultural areas of the county, it is possible to increase the level of self-sufficiency in the cultivation of fruits and vegetables.